AMC
Working with AMC Networks, we were tasked with creating display advertising content for shows across three different networks; IFC, AMC, and BBC America. At the time, AMC was working on bringing the popular Italian drama, "Gomorrah", to the American market.
![](/imager/local/work/amc/2425/Main-V2-AMC_5f28a37dfffeac17d8504dfc1bc3d34b.jpg 200w, /imager/local/work/amc/2425/Main-V2-AMC_616b2c32fb7bb9679ad560fc61635847.jpg 400w, /imager/local/work/amc/2425/Main-V2-AMC_5472332afa344033d2bf9e7b6b9d883e.jpg 600w, /imager/local/work/amc/2425/Main-V2-AMC_5ae402c9837860cd6e4f65e304b3a5fa.jpg 800w, /imager/local/work/amc/2425/Main-V2-AMC_d3867277feb154defec9b24a5714fadb.jpg 1000w, /imager/local/work/amc/2425/Main-V2-AMC_6c0c164bd2b597ee32b68b8b5755bd2e.jpg 1200w, /imager/local/work/amc/2425/Main-V2-AMC_ba70c53f73b486e4404b9862f59e6e07.jpg 1400w, /imager/local/work/amc/2425/Main-V2-AMC_353fe568217a4ecd8f2727f818d6534e.jpg 1600w, /imager/local/work/amc/2425/Main-V2-AMC_dbf8d6a38dd21a4600d81f78eddca413.jpg 1800w)
"Gomorrah" is a high-intensity show, sometimes compared to "The Sopranos". The show already had a huge following in Italy and a budding allegiance in the USA. AMC Networks provided us with 3 different profiles of the show's potential audience; those who enjoyed the neurotic aspects of the show, those who enjoyed the community and family dynamics, and those who were simply in it for the drama. From here, we created 3 sets of two ads for the network to A/B test.
![](/imager/local/work/amc/2456/Artboard-1_5f28a37dfffeac17d8504dfc1bc3d34b.png 200w, /imager/local/work/amc/2456/Artboard-1_616b2c32fb7bb9679ad560fc61635847.png 400w, /imager/local/work/amc/2456/Artboard-1_5472332afa344033d2bf9e7b6b9d883e.png 600w, /imager/local/work/amc/2456/Artboard-1_5ae402c9837860cd6e4f65e304b3a5fa.png 800w, /imager/local/work/amc/2456/Artboard-1_d3867277feb154defec9b24a5714fadb.png 1000w, /imager/local/work/amc/2456/Artboard-1_6c0c164bd2b597ee32b68b8b5755bd2e.png 1200w, /imager/local/work/amc/2456/Artboard-1_ba70c53f73b486e4404b9862f59e6e07.png 1400w, /imager/local/work/amc/2456/Artboard-1_353fe568217a4ecd8f2727f818d6534e.png 1600w, /imager/local/work/amc/2456/Artboard-1_dbf8d6a38dd21a4600d81f78eddca413.png 1800w)
![](/imager/local/work/amc/2462/Artboard-2_5f28a37dfffeac17d8504dfc1bc3d34b.png 200w, /imager/local/work/amc/2462/Artboard-2_616b2c32fb7bb9679ad560fc61635847.png 400w, /imager/local/work/amc/2462/Artboard-2_5472332afa344033d2bf9e7b6b9d883e.png 600w, /imager/local/work/amc/2462/Artboard-2_5ae402c9837860cd6e4f65e304b3a5fa.png 800w, /imager/local/work/amc/2462/Artboard-2_d3867277feb154defec9b24a5714fadb.png 1000w, /imager/local/work/amc/2462/Artboard-2_6c0c164bd2b597ee32b68b8b5755bd2e.png 1200w, /imager/local/work/amc/2462/Artboard-2_ba70c53f73b486e4404b9862f59e6e07.png 1400w, /imager/local/work/amc/2462/Artboard-2_353fe568217a4ecd8f2727f818d6534e.png 1600w, /imager/local/work/amc/2462/Artboard-2_dbf8d6a38dd21a4600d81f78eddca413.png 1800w)
![](/imager/local/work/amc/2468/Artboard-3_5f28a37dfffeac17d8504dfc1bc3d34b.png 200w, /imager/local/work/amc/2468/Artboard-3_616b2c32fb7bb9679ad560fc61635847.png 400w, /imager/local/work/amc/2468/Artboard-3_5472332afa344033d2bf9e7b6b9d883e.png 600w, /imager/local/work/amc/2468/Artboard-3_5ae402c9837860cd6e4f65e304b3a5fa.png 800w, /imager/local/work/amc/2468/Artboard-3_d3867277feb154defec9b24a5714fadb.png 1000w, /imager/local/work/amc/2468/Artboard-3_6c0c164bd2b597ee32b68b8b5755bd2e.png 1200w, /imager/local/work/amc/2468/Artboard-3_ba70c53f73b486e4404b9862f59e6e07.png 1400w, /imager/local/work/amc/2468/Artboard-3_353fe568217a4ecd8f2727f818d6534e.png 1600w, /imager/local/work/amc/2468/Artboard-3_dbf8d6a38dd21a4600d81f78eddca413.png 1800w)
![](/imager/local/work/amc/2474/Artboard-4_5f28a37dfffeac17d8504dfc1bc3d34b.png 200w, /imager/local/work/amc/2474/Artboard-4_616b2c32fb7bb9679ad560fc61635847.png 400w, /imager/local/work/amc/2474/Artboard-4_5472332afa344033d2bf9e7b6b9d883e.png 600w, /imager/local/work/amc/2474/Artboard-4_5ae402c9837860cd6e4f65e304b3a5fa.png 800w, /imager/local/work/amc/2474/Artboard-4_d3867277feb154defec9b24a5714fadb.png 1000w, /imager/local/work/amc/2474/Artboard-4_6c0c164bd2b597ee32b68b8b5755bd2e.png 1200w, /imager/local/work/amc/2474/Artboard-4_ba70c53f73b486e4404b9862f59e6e07.png 1400w, /imager/local/work/amc/2474/Artboard-4_353fe568217a4ecd8f2727f818d6534e.png 1600w, /imager/local/work/amc/2474/Artboard-4_dbf8d6a38dd21a4600d81f78eddca413.png 1800w)
![](/imager/local/work/amc/2480/Artboard-5_5f28a37dfffeac17d8504dfc1bc3d34b.png 200w, /imager/local/work/amc/2480/Artboard-5_616b2c32fb7bb9679ad560fc61635847.png 400w, /imager/local/work/amc/2480/Artboard-5_5472332afa344033d2bf9e7b6b9d883e.png 600w, /imager/local/work/amc/2480/Artboard-5_5ae402c9837860cd6e4f65e304b3a5fa.png 800w, /imager/local/work/amc/2480/Artboard-5_d3867277feb154defec9b24a5714fadb.png 1000w, /imager/local/work/amc/2480/Artboard-5_6c0c164bd2b597ee32b68b8b5755bd2e.png 1200w, /imager/local/work/amc/2480/Artboard-5_ba70c53f73b486e4404b9862f59e6e07.png 1400w, /imager/local/work/amc/2480/Artboard-5_353fe568217a4ecd8f2727f818d6534e.png 1600w, /imager/local/work/amc/2480/Artboard-5_dbf8d6a38dd21a4600d81f78eddca413.png 1800w)
![](/imager/local/work/amc/2487/Artboard-6_5f28a37dfffeac17d8504dfc1bc3d34b.png 200w, /imager/local/work/amc/2487/Artboard-6_616b2c32fb7bb9679ad560fc61635847.png 400w, /imager/local/work/amc/2487/Artboard-6_5472332afa344033d2bf9e7b6b9d883e.png 600w, /imager/local/work/amc/2487/Artboard-6_5ae402c9837860cd6e4f65e304b3a5fa.png 800w, /imager/local/work/amc/2487/Artboard-6_d3867277feb154defec9b24a5714fadb.png 1000w, /imager/local/work/amc/2487/Artboard-6_6c0c164bd2b597ee32b68b8b5755bd2e.png 1200w, /imager/local/work/amc/2487/Artboard-6_ba70c53f73b486e4404b9862f59e6e07.png 1400w, /imager/local/work/amc/2487/Artboard-6_353fe568217a4ecd8f2727f818d6534e.png 1600w, /imager/local/work/amc/2487/Artboard-6_dbf8d6a38dd21a4600d81f78eddca413.png 1800w)