Working with AMC Networks, we were tasked with creating display advertising content for shows across three different networks; IFC, AMC, and BBC America. "Top Gear America" was just wrapping up filming for its first season as AMC was giving the tenured show an American cast.
"Top Gear", a British show that has aired in the USA for many years, already had a huge following. AMC had the goal of giving American fans more specific content. They provided us with 3 different profiles of the show's potential audience; those with general interest in automotives, those who loved the comedic thrill of the show, and those who watched it socially.