Working with AMC Networks, we were tasked with creating display advertising content for shows across three different networks; IFC, AMC, and BBC America. At the time, AMC was working on bringing the popular Italian drama, "Gomorrah", to the American market.
"Gomorrah" is a high-intensity show, sometimes compared to "The Sopranos". The show already had a huge following in Italy and a budding allegiance in the USA. AMC Networks provided us with 3 different profiles of the show's potential audience; those who enjoyed the neurotic aspects of the show, those who enjoyed the community and family dynamics, and those who were simply in it for the drama. From here, we created 3 sets of two ads for the network to A/B test.