Working with AMC Networks, we were tasked with creating display advertising content for shows across three different networks; IFC, AMC, and BBC America. Our first show was an upcoming release called "Brockmire", starring Hank Azaria.
"Brockmire" was chosen from "Funny or Die" to be created as a network show. Prior to the show's launch, AMC Networks provided us with 3 different profiles of the show's potential audience; those who were highly open to new content, those who showed interest in vulgar humor, and those who needed a little more enticing. From here, we created 3 sets of two ads for the network to A/B test.